#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company

The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can't do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources. Today we're going to talk about how CMOs can build high-performing marketing teams amidst cuts and rising demands. To help me discuss this topic, I'd like to welcome Allison Breeding, CMO at Apptio, which was recently acquired for $4.6B by IBM, in part due to some of Allison's teams marketing skills! Resources Apptio webiste: https://www.apptio.com B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA! The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company