7 - Building Brand Affection: How to Create Emotional Connections with Your Customers with Larry Gulko

In this episode of the Create the Future Podcast, host Rick Williams interviews brand strategist Larry Gulko.Larry shares his unconventional journey from engineering to branding, emphasizing the importance of building a unique brand identity and making tough leadership decisions. He recounts starting his agency, Brand New Day, from scratch, the value of persistence, and the courage to leave unfulfilling clients, even prestigious ones, to protect company culture. Larry offers insights on brand loyalty, the power of storytelling, and why brands must resonate emotionally with consumers to thrive in today’s competitive landscape.Check out Larry's work HERE.Connect with Larry on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.