#7 - Chicago Gym Owner's Guide to Building Successful Gyms

In this episode, the hosts delve into the success they have achieved through their focus on small group personal training. They firmly believe in this model and have gone "all in" on it, recognizing numerous benefits. One major advantage they highlight is the ability to specialize and excel in one area, as they only need one type of coach or offer for small group training. The hosts also emphasize the financial profitability of small group training, contrasting it with larger group training models like Orange Theory, F45, and Barry's Bootcamp, which have substantial financial backing. They acknowledge the challenge of competing with these larger franchises in terms of pricing and resources as a sole owner or operator. Consequently, they view small group personal training as a means to differentiate themselves, creating a unique environment and atmosphere for their clients. Overall, the hosts have achieved success by focusing on small group personal training and believe it offers several advantages over larger group models. Discover how to grow a thriving, predictable, business that you can scale as high as you want to: https://join.gymmembermachine.com/new-way-old-way Book your super duper high pressure get-to-know-ya call here: https://join.gymmembermachine.com/book Overview: (01:37) - Growing small group training business. (03:14) - Gym owners and minimalistic training. (06:15) - Fit mom challenge ads. (10:05) - Slow build and differentiation. (13:29) - Large group training challenges. (16:30) - Small group personal training model. (20:46) - Scaling the flex locations. (24:19) - It's finding the right people. (29:25) - Making money on the buy. (31:03) - Career growth for trainers. (34:03) - Facility director and sales process. (37:30) - Training adults vs athletes.