7 – Content That Sells: Short-Term Ammo, Long-Term Impact

Your host, Alex Shevelenko, sits down with Aaron Dunn — VP of Marketing at Thoroughpass — to explore the evolving world of interactive content in B2B marketing. Aaron’s career spans from the early days at SnapApp, a pioneer in turning static content into engaging experiences, to leading marketing initiatives that shape how businesses connect with audiences today.In this conversation, Aaron reflects on the challenges of transforming traditional formats like PDFs into dynamic, user-driven journeys and discusses how short-form content, AI, and social platforms like LinkedIn and TikTok have shifted the way marketers engage audiences. He shares his insights on building trust and authenticity in an AI-driven era, the potential of exclusive communities as engagement channels, and how cross-media experiences can provide meaningful connections without overwhelming users.For those looking to stay ahead in the content landscape, Aaron offers practical takeaways on creating interactive experiences that resonate and drive real engagement.To continue the conversation with Aaron, connect with him on LinkedIn HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.