#7 Cult or Community? | Why Gym Cliques Could Actually Be Good for Business

Are cliques the enemy of gym culture, or could they unlock deeper community connections? Nick Reyes argues that cliques aren’t inherently bad — in fact, they might be the key to fostering loyalty, camaraderie, and engagement in your gym. Alongside Dan Uyemura, they explore the fine line between healthy relationships and toxic exclusivity. The duo also shares their advice on how gym owners can steer social dynamics to create a thriving environment for all members. If your gym has a clique that's done something great for the community, like forming around a charity, let us know the full story: [email protected]. Timestamps: 00:23 What is a clique anyway? 01:17 How cliques function in the fitness Business 02:33 Group size expectations 05:42 Toxicity in cliques 08:04 How to create Inclusive groups 10:30 Real-life examples and strategies for gym owners