7 deadly sins of Agency Sales

For anyone looking to up their E.Q. in the agency sales arena this is the episode for you. We’re joined by Adam Hickey, Agency Director of Ikon Communications Brisbane. The start of a much broader conversation around the agency & publisher dynamic. In this episode we unpack 7 of the most frequently noted issues that agency staff encounter when interacting with Media Salespeople. We cover off the philosophy that underpins an agencies success, how a misalignment in drivers and incentives can distract Media Salespeople from the common objective of client growth and ultimately why an awareness of “perception” vs “intent” is so vital to your professional reputation and quality of relationships. Adam can be reached at LinkedIn Edited, Hosted and Produced by Joanne Helder. Music by Donyea Goodman at donyeamusic.biz/onlinestore Recorded on-site with voiceovers provided by Stevie-Leigh Batiste at Sounds Like Butter For survey results please email [email protected] Visit our website mediasalesmastery.com