7: Embrace Micro Content

What this episode covers

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content. Creating content say around a local event, tying in your own products at the same time, can help generate a lot of instant traffic and business though your site. Micro content should always be part of a bigger, long tail strategy so look at what is happening in and around your destination and act before, during and after they happen.

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