7: Ep 007 - Seema Baid - Co-founder, Herbice India

The popularity of herbal products has exploded over the past decade, and especially during the pandemic time. So, if you are in a business that makes products that are already being sold by other bigger brands, how do you ensure your business also grows? How do you break apart from the clutter in the market especially when your resources as an SME are limited?Here’s the playbook revealed by Seema Baid, the co-founder of the organic herbal brand, Herbice India who prides their brand’s success on dedicated product R&D along with sustaining intimate customer relationship. Other gems she shares through the episode are: Importance of finding the right business partner Educating customers to differentiate from competition One’s network becomes one’s net-worth