#7 - Eric Melchor, Founder of B2B PodPros: How to Run and Advertise on Podcasts, for B2B (S1E7)

In this episode of Runway, hosts Julija Jegorova and Mauro Battellini engage in a captivating conversation with Eric Melchor, the founder of B2B PodPros and host of Innovators Can Laugh. Eric shares his unique journey from being a startup founder in Romania to becoming a trailblazer in the podcasting community. Discover how Eric leveraged his passion for connecting with people to create a thriving B2B podcast network and advertising model that benefits both brands and podcasters.In This Episode, You’ll Learn:•The Inspiration Behind Innovators Can Laugh and its butterfly effect: How a casual suggestion during  work led Eric to start his first podcast.•Building a Podcast Community: Insights into creating and nurturing a successful B2B podcast network with over 30 members. Since the podcasts on their own are rather small, Eric created an innovative approach to group sponsorships (the first ever of this kind!) and how it helps smaller podcasts monetise effectively.•Technical and Marketing Tips: Essential tools, strategies, and techniques for producing good podcast content and engaging audiences -- whether starting out or already podcasting.•The Power of Relationship Building: Why podcasts are a powerful medium for connecting with industry leaders and building valuable relationships.=================================================================Thanks for listening! For more, follow us on LinkedIn.Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.For more information visit: https://www.blackunicornpr.com/For even more advice, especially on PR, visit the Black Unicorn PR blog