7 Habits of Winning Gyms - Habit 2

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.Tune in.Key Takeaways: Intro (00:00)Winning gyms choose visibility over cheap rent deals (00:38)Prime locations cut marketing costs by two to threefold (05:32)Warby Parker showed that rent can lower ad costs (06:08)Gym moved 2 miles, gained $20k with zero ads (09:28)Online presence is today’s storefront (13:05)Relying on Instagram alone holds your gym back (15:54)No website makes your gym nearly invisible (16:25)Recap (18:58)Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A tool for deciding on new gym services – 5-Question Matrix- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!