7 Hidden Data Sources for Selling Into the Hospital C-Suite | E.18

In this episode, Gavin Lira sits down again with Lisa T. Miller to break down seven free data sources every hospital sales rep should know how to use. Lisa explains how publicly available hospital data can help sales teams prepare better, personalize outreach, understand hospital priorities, and build more relevant conversations with healthcare executives. They cover tools like CMS Hospital Care Compare, Medicare Cost Reports, Leapfrog Hospital Safety Grades, IRS Form 990s, CMS Open Payments, hospital annual reports, strategic plans, state health department data, and certificate of need filings. Lisa also shares how AI tools can make this research much easier by helping reps pull insights from complex databases that used to be hard to access. Throughout the conversation, Lisa gives practical examples of how hospital sales reps can use this data to identify financial pressures, patient safety concerns, readmission challenges, emergency department bottlenecks, payer mix issues, growth opportunities, and future expansion plans. She also showcases a free tool she built to help users quickly look up hospital emergency department performance metrics. This episode is especially helpful for healthcare sales professionals, founders, consultants, and marketers who want to stop using generic pitches and start approaching hospitals with specific, useful, data-backed insights. Episode Resources: Book a call with Lisa: https://calendly.com/lisa_t_miller/30min Closing Stalled Deals Mini-Book: https://www.lisatmiller.com/closing-stalled-deals/ How To work with Lisa: https://www.lisatmiller.com/lisa-t-miller-services/ Lisa's Hospital ED Performance Tool: https://hospital-ed-performance.lovable.app/