#7 How do I align my product strategy? - Erik Almenberg (CPO Kognity)

In this conversation, Francesca Cortesi and Erik Almenberg discuss how to align a product strategy, emphasizing the importance of shared insights and alignment across teams. They discuss the economic drivers of product strategy, the significance of collaborative opportunity solution trees, and the value of engaging with customers to gain insights. The conversation also touches on overcoming internal pushback and the frameworks for investing in product strategy, highlighting the need for a balanced approach that considers reach, retention, and pace over time. **OUR GUEST** Erik Almenberg, CPO Kognity Erik Almenberg is a seasoned product leader with over 20 years of expertise, including pivotal roles at Yahoo and Motorola during the transformative smartphone revolution. He currently serves as the Chief Product Officer at Kognity, a fast-growing ed-tech company. Erik is a champion for connecting business and product strategy and a role model for creating autonomous, aligned, and accountable teams. You can follow Erik on LinkedIn here: https://www.linkedin.com/in/erikalmenberg/ **CHAPTERS** (starting after the intro jingle) **00:00** Introduction to Product Strategy **06:59** The Importance of Economic Drivers **12:52** Collaborative Customer Insights **18:47** Aligning on Profitability and Growth **24:41** Final Thoughts on Relationships and Trust **COOK WHILE LISTENING** Char with tarragon and roast vegetables Ingredients - 1 Arctic char ~750g gutted, rinsed, dried (can substitute for other fatty fish) - 1 small red onion, sliced - 1 some (dried) tarragon - Cut vegetables for roasting such as broccoli, cauliflower, potatoes Instructions - Heat oven to 200 - Take the fish and sprinkle the body cavity generously with tarragon, covering up to 50% on both sides - On one of the sides, cover the tarragon with a single layer of red onion slices - Place on an oiled baking sheet - Toss vegetables in oil, salt, pepper - Surround fish with the vegetables - Roast for 45 min