#7: How the UK government nudges British people

What this episode covers

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 16 minutes long.

When was this Nudge episode published?

This episode was published on July 9, 2019.

What is this episode about?

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success...

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