#7 In search of a better fit

If you’re the type of guy who’s getting rid of your last piece of IKEA furniture, you probably want your clothes to fit properly. Philip Soriano had a career in corporate finance when he discovered that men’s dress shirts just don’t fit as advertised and decided to do something about it. Soriano’s company, Hugh & Crye, has found success by taking a different approach to sizing and listening to what customers want. On this week’s episode, Soriano shares his entrepreneurial journey — from starting an e-commerce business to expanding offline — with co-hosts Bill Thorne and Tony Fontana. Listen to Soriano’s advice on starting a business, growing a brand and deciding where to invest resources.