7 Influencing Techniques to Persuade People to Buy from You

As an online store owner, you ARE a persuader. You are persuading people to make decisions every day.  You are persuading your customers to buy your product or service, or not.  You are persuading them that they should be a loyal repeat purchaser, or that they should leave you.  Whether you are intentionally persuading people or not, the fact is that you're doing it every single minute of every single day, and it is reflected in the decisions and actions your customers make.  If you're providing excellent customer service you're persuading people to be a loyal customer. If you're providing terrible customer service you're persuading them to take their business elsewhere.  If you have an engaging online Facebook ads strategy in place you are persuading people to give you their details.   If you are being totally silent online you are persuading people to ignore and overlook you.  People's decisions are influenced by a myriad of factors. Clever marketers have a toolkit of tactics they use to persuade people to make a desired decision or take a desired action.  You may have come across these techniques yourself and once you become aware of them you will never look at TV ads or billboards the same way again. These tactics are not limited to billboards or TV ads however, you can adopt these tactics into your own eCommerce marketing.  Let's dive in.