#7 Jay Baer Interview – Helping Your Way to Success

Helping Your Way to Success - Why Content Marketing Can Work for Your Business If you think publishing consistently is hard as a small business, try being a corporate with 1,000's of employees and still gaining success. Jay Baer, the current owner of the #1 Content Marketing blog in the world title, provides incredible insight into the process of helping his enterprise & mid sized clients understand, implement and execute content marketing and social media strategy. Jay outlines what has worked for him to become an authority and a market leader in his field, and the issues and challenges in implementing the same strategic outcomes for his larger clients. Most importantly, he provides advice on how to tackle a market leader in your industry using the same techniques. I'll give you a hint, being 'useful' has a lot to do with it. This Podcast Answers the 'Why Content Marketing' for Business is Important If you're still unsure why or where content marketing should fit in your marketing structure, this is the info you need.  Powerful stuff. No Social Media Tools Best of all, this is another 'grown up' discussion about social media that does not focus on the tools, but more on the internal cultural, planning and business objectives that social media and content marketing can achieve for any sized organisation. Soak up the Knowledge Jay's time is high value and high ticket so his services may be out of reach for the average small business.  Listen to this podcast and find out what he knows for free! Listen to Audio Here Watch YouTube Interview Here Your Turn Do you agree with Jay that usefulness is more important that publishing frequency? Can content marketing overcome the 'results now' campaign mentality? What is working for you? Get Alerts as it Happens Become a Content Igloo VIP over here and get alerted to word class training and advice as and when we publish it here. If You LOVE it, SHARE it!