7 Lessons On Understanding Your Audience (To Do Your Best L&D) | L&D Disrupt #71

A good understanding of your audience is the best platform for success. Whatever industry you’re in! But what does that look like in L&D? Anita Anthonj, Founder and CEO at Talaera, works with lots of L&D teams and joined us to share her best lessons on getting this right. With lessons on the difference between top-down and bottom-up initiatives, getting your message right, prioritising to deliver commercial impact and much more. How to connect: Learn more about HowNow: https://hubs.la/Q02Cbv6x0  Learn more about Talaera: https://www.talaera.com/  Connect with Anita: https://www.linkedin.com/in/anitaanthonj/ Connect With Gary: https://www.linkedin.com/in/gary-stringer-copywriter/  Timestamps 0:00 Intro 2:01 Why understanding your audience matters 6:29 Is this a bottom-up or top-down issue? 14:14 Commercial and business strategies 20:25 How can small teams prioritise? 26:52 Working with vendors and setting expectations 32:03 How does the audience want the message? 38:24 Common traits of teams that do well 42:15 Empathy for your audience