7 mistakes to avoid when planning a launch

What this episode covers

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.In this episode we chat about:- Why creating your offer before you've launched it can be a costly mistake.- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.- Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!).- Why evergreen offers are not the solution to consistent sales or "passive" income.- The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy.- The benefit of capitalising on a small audience to help improve your next launch.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

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Frequently Asked Questions

How long is this episode of Imperfect Action?

This episode is 13 minutes long.

When was this Imperfect Action episode published?

This episode was published on May 21, 2024.

What is this episode about?

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Imperfect Action episode?

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