#7: Optimizing Marketing with CDP - Randa McMinn (CMO at Reali)

Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns. On this episode, we were lucky enough to be joined by Randa McMinn, whos the Chief Marketing Officer at Reali. Reali is a technology company that is making buying and selling homes in the US extremely simple, and entirely digital. And as you can imagine, since their audiences are both buyers and sellers of real estate, their prospective customers range in the hundreds of thousands. How do you manage that size of an audience? how do you make sure to personalize the experience for each one of them, so that they feel cared for and ultimately convert into a customer? One Mechanism is by using a Customer Data Platform. And this episode will surround exactly how to use a CDP to utilize the data you're getting from all of your channels as effectively as possible. We’ll be exploring Reali’s exact process to gather data, segment that data into personas and campaigns, and ultimately execute those campaigns. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here