7 - Podcasting as a Service w/ Ryan Estes of Kitcaster and Wildcast

Ryan Estes is committed to turning founders into influencers—and getting them paid. He helps leaders meet their goals with two different ventures in the podcast space: Kitcaster books founders and execs on top podcasts, while Wildcast is a B2B podcast advertising marketplace.Ryan has a ton of insights to share on marketing, content, and how budding creators can get the ball rolling. We talk through: Common hurdles with starting your own podcast and how to overcome them The importance of founder-led marketing initiatives, including guesting on other podcasts Why authenticity equals engagement—even if it’s only an illusion Tips for marketers on how to measure the impact of podcast advertisingConnect with Ryan:https://www.linkedin.com/in/estesryan/https://x.com/goryanestesConnect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/