EPISODE · Aug 13, 2025 · 21 MIN

7. 📈 Pourquoi votre calcul de ROI n'est-il plus fiable ?

from DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) · host Kévin Brun & Vincent Brossas

Et si vos chiffres de ROI n’étaient pas aussi fiables que vous le pensez ?RGPD, fin des cookies tiers, blocages de tracking, parcours clients éclatés… Les repères traditionnels de mesure s’effondrent, et avec eux, la certitude de savoir vraiment ce qui fonctionne.Dans cet épisode, on décrypte pourquoi vos données peuvent tromper vos décisions… et comment repenser vos indicateurs pour continuer à piloter vos campagnes avec confiance.Vous découvrirez aussi :Comment profiter de la faible adoption de l’IA sur mobile pour booster votre visibilitéUn nouveau rapport Google Ads qui révèle enfin si l’IA vous aide ou gaspille vos budgetsComment transformer une vidéo d’influenceur en publicité YouTube ou DisplayPourquoi 80 % de la visibilité dans les AI Overviews est captée par seulement 10 médiasUn condensé d’actus et de conseils concrets pour rester performant… même quand les règles du jeu changent.Si ces sujets vous parlent, cet épisode de DigitalMarketing4Pros (DM4PROS) devrait vous plaire !Pour ne plus rater aucune actu digitale stratégique, abonnez-vous à notre newsletter LEPTIDIGITAL : un condensé d’insights exclusifs envoyé chaque jeudi à 13h. Abonnez-vous ici : https://www.leptidigital.fr/inscription-newsletter-digital/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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7. 📈 Pourquoi votre calcul de ROI n'est-il plus fiable ?

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Et si vos chiffres de ROI n’étaient pas aussi fiables que vous le pensez ?RGPD, fin des cookies tiers, blocages de tracking, parcours clients éclatés… Les repères traditionnels de mesure s’effondrent, et avec eux, la certitude de savoir vraiment ce...

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