7 Questions with Kristen Grimm

In this special 7 Questions episode, Joe sits down with Kristen Grimm, Founder and Strategist at Spitfire Strategies, for a candid conversation about what it takes to win a campaign right now. Kristen unpacks common strategic-planning mistakes: vague milestones, the "build the plane while we're flying it" approach, and the obsession with one giant "big tent" coalition. She and Joe also dig into why so many strategic plans sit on a shelf, what AI is changing about the speed of campaigns, and why the most important question in your planning meeting may be what you're for, not just what you're against. Guest Info: Kristen Grimm, Founder and Strategist at Spitfire Strategies.  Connect with Kristen on LinkedIn. Resources:  Planning to Win — Spitfire's updated campaign planning guide and tool Replenishing Trust — Kristen's guide on rebuilding civic trust through interactivity, not just transparency Check out Kristen's recommendations: Book: Don't Burn Anyone at the Stake Today by Naomi Alderman TV: Vladimir (Netflix) and Rooster (HBO / HBO Max) Connect with The Campaign Workshop on Instagram or LinkedIn. Sign up for our newsletter here.