7 Reasons You Can’t Crowdsource Your Brand

Crowdsourcing, what’s not to like? You get a logo, an ad, or virtually anything else for your brand, cheap and fast.  Well, that’s the problem, cheap and fast rarely scream quality and reliability.  Crowdsourcing comes with some very scary pitfalls.  In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea.  From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource. For information on these strategies, check out these Razor Branding Blogs: 7 REASONS WHY CROWDSOURCING ISN’T A GREAT IDEA FOR YOUR BRAND HANDS OFF MY BRAND THANKS TO CROWDSOURCING WE NOW HAVE THE BABY CAKES CROWDSOURCING AND THE TRAP OF BOATY MCBOATFACE And for every day branding tips follow Jaci Russo on Twitter: @jacirusso