Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2

Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass. 00:00 Introduction 01:26 Random Acts of Marketing Explained 03:44 How to Define Your Ideal Client 08:04 How to Differentiate Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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This episode is 12 minutes long.

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This episode was published on June 4, 2026.

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