#7 Strategies for Success at Zaxby's & Huddle House with Malinda Grimes Reddie, Brand Marketing Manager at Huddle House

from Smart Takes · host Store By Store

Jenifer Harmon talks with Malinda Grimes Reddie about working together as the AOR for Zaxby's for 16 years. And about Malinda's work to help create new relevance for legendary diner, Huddle House. Huddle House is refreshing the brand for today's consumer. St. John produced breakthrough creative and strong media plans that drove Zaxby's from 110 locations to over 900 and increased SSCS for 15 years, culminating in a $2B sale to Goldman Sachs.

Episode metadata supplied by the publisher feed · Published May 10, 2024

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#7 Strategies for Success at Zaxby's & Huddle House with Malinda Grimes Reddie, Brand Marketing Manager at Huddle House

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