#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students

In higher ed marketing it's easy to fall into the trap of catering to leadership's opinions rather than the opinions of the students. This happens when there is a data void.  Without data, people resort to job security - or "what's going to make me look good to my boss". Without data marketers make expensive assumptions.  In this episode we unpack this issue, how it happens, and what to do about it.