EPISODE · Dec 8, 2022 · 21 MIN
#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students
from Higher Ed Storytelling University · host John Azoni
In higher ed marketing it's easy to fall into the trap of catering to leadership's opinions rather than the opinions of the students. This happens when there is a data void. Without data, people resort to job security - or "what's going to make me look good to my boss". Without data marketers make expensive assumptions. In this episode we unpack this issue, how it happens, and what to do about it.
What this episode covers
In higher ed marketing it's easy to fall into the trap of catering to leadership's opinions rather than the opinions of the students. This happens when there is a data void. Without data, people resort to job security - or "what's going to make me look good to my boss". Without data marketers make expensive assumptions. In this episode we unpack this issue, how it happens, and what to do about it.
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#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students
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