7. True Rights - Protecting Talent in the Age of AI: Rights, Likeness & GenAI with Ben Woollams

In this episode, Ben, founder and CEO of True Rights, reveals how his platform is pioneering digital rights management in the AI era, focusing on protecting talent’s likeness, IP, and digital identity. As generative AI tools become increasingly capable of replicating real people, down to scars, voices, and mannerisms, Ben explains how this technology is being used (and misused) by brands and creators alike.He shares insights into building ethical frameworks for licensing digital twins, developing partnerships with GenAI platforms, and embedding rights directly into media through True Rights’ proprietary tech. From working with global influencers to advising global brands, Ben discusses the growing need for responsible AI use, especially when personality becomes a form of intellectual property.This episode offers a behind-the-scenes look at how AI is reshaping the creator economy and the crucial safeguards needed to protect real people in a virtual world.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co