7. Using Content and Social to Build a (Highly) Engaged Following w/ Rachel Clapp Miller

Rachel Clapp Miller is the Vice President of Marketing and Digital Engagement at Force Management. She leads digital marketing campaigns and has worked to build the brand’s content strategy to target both c-level executives and salespeople focused on closing opportunities.  She brings an extensive television and media background to her marketing role. She has earned two Emmy awards and six Emmy nominations for her producing work.  In addition to her role at Force Management, she also runs Content Hacks, a website and social brand dedicated to helping people produce content easily and effectively.   Rachel earned her Masters in Communication from Wake Forest University. Her Master’s research focused on effective social media communication by organizations. She also served as a faculty adjunct at Wake Forest teaching relational communication in the undergraduate school, as well as Communication for Business Professionals in the Executive Program at the school’s Charlotte Center.   Rachel’s Social Channels: LinkedIn Website