7 Ways to Attract Local Guests | Ep. #285

Pre-COVID-19, travel commonly meant visitors coming from far-away places. 2020 changed all that.Today, your focus should be on how to attract local guests.COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.In the past many property owners and managers did not concentrate on their own backyards and now are paying a pretty serious price for that. The pandemic has made the hospitality property world much smallerThis means that hoteliers and innkeepers need to consider changing their marketing strategy to attract local guests. But how to get this in-demand – sometimes even elusive audience – through the door?Let’s look at a few strategies to attract local guests.1. Focus on the off-seasonIf you’re eager to draw locals to your property you shouldn’t ignore the off-season months and this can be done without spending a ton of effort. Remember: it’s the offseason for your community, too and chances are locals are itching for a little change of scenery… even if it’s just down the block. It will help them unwind at a place not so far from home. Selling last-minute deals including vouchers and staycation coupons is a good idea. It’s an effective way to play with the psychology of your guests wherein they get a chance to feel lucky. Continue reading and I’ll share 6 more ways to attract local guests, right after a word from our sponsor…Continue listening or reading and I’ll share 18 qualities of a top hotel manager...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/7-ways-to-attract-local-guests-285Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/RxeIOMrI5mwA Division of Keystone Hospitality Property Development