7 Website Fundamentals To Skyrocket Leads - Katie Donovan, CEO - CAMP Digital

Book Free Content Assessment: https://tidycal.com/greenemedia/free-content-consultation-15-min In this episode, Katie Donovan shares the digital marketing fundamentals every trade business owner needs to know to grow and scale. From building trust with customers to leveraging technology for smarter marketing, this conversation is packed with actionable insights you can apply today to attract more leads and drive real results. 00:00 Introduction to Katie Donovan and Camp Digital 00:33 Technology-First Approach in Digital Marketing 01:14 The Origin Story of Camp Digital 02:28 Embracing Technology and AI in Trades 05:58 Building a Digital Presence for Small Businesses 08:58 Importance of Trust in Digital Marketing 15:50 Customer Journey in the Trades Industry 20:53 Understanding HVAC Costs 21:17 The Role of Social Media in HVAC Marketing 23:32 Effective Traditional Marketing Strategies 26:37 The Power of Follow-Up in Business 28:08 Balancing Multiple Services and Niches 31:43 Hiring for Attitude, Ethics, and Effort 33:20 Building Authentic Company Culture 34:55 Balancing Work and Life as a Business Owner 36:17 Goal Setting and Vision Clarity 38:13 Influential Books and Podcasts 39:44 Marketing Secrets and Fundamentals 41:15 Final Words of Wisdom