#7 - What our favorite villains can teach us about messaging

from Decoding Story-Based Marketing Podcast · host Decoded Strategies

Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a story about how to strengthen our messaging for our brand? In today's episode Kristin, Annie and Bo discuss why naming the problem your customers face is critical, and how villains can help us in that process!

Episode metadata supplied by the publisher feed · Published Feb 16, 2024

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#7 - What our favorite villains can teach us about messaging

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