7. Why Your Price Feels Expensive to Some People and Completely Fine to Others

Send us Fan MailIn this episode, I’m talking about pricing for small business owners and why something can feel expensive to one person and completely fine to another. Using simple real-life examples (including a £300 cycle helmet and buying flowers), I explain why value is relative, and why lowering your prices isn’t always the answer. If you’ve ever thought “maybe I’m too expensive”, this will help you understand what’s actually going on and what to focus on instead.