70. Are You Making Magic Happen at Your Events? with Nicola Kastner

🪄 Meet Nicola Kastner, a renowned event strategist known for creating impactful experiences. With a wealth of advisory experience and a commitment to data-driven approaches, Nicola is poised to transform her clients' events. She firmly believes that a strategic framework should guide every event tactic. We're exploring many topics today, including: The changing dialogue and mindset within our industry about the powerful impact of events; The definition of a successful event and how relevant content plays a critical role in driving impact; The advantages for #EventProfs in collaborating with speaker consultants (like The Keynote Curators) to select keynote speakers that bring relevance and credibility to events. Before founding The Event Strategist, Nicola held various roles in brand and agency settings. As the Global VP of Event Marketing Strategy at SAP, she crafted and optimized event strategies for gatherings ranging from 25 to 25,000 attendees. 🌟 Nicola's contributions to the industry have earned her recognition, including induction into the Canadian Meeting Hall of Fame, acknowledgment as a "Top Woman in Events" by Event Marketer Magazine, and inclusion in Eventible and Bizzabo's "2022 Top Event Marketers" lists. #eventstrategy #eventstrategist #powerofevents #impactfulevents #EventProfs