#70: Be Better - Understanding & Leveraging CRMs, CDPs, & Data

Walk the walk!We’re all about documenting our own journey in growing our B2B podcast and incubator, while we’re sharing the framework we’re using to do so.The aim is to help you do the same!This week, we’re covering how you can better leverage your data and tech stack to optimise your marketing practice.We cover some common definitions before jumping into some common use cases and a key guiding principle you might be familiar with!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!