70. BMW Geniuses: Revving Up the Customer Experience

At BMW Centers all over the world, product experts are a customer’s new co-pilot. BMW Geniuses work to bridge the gap between complex engineering and the consumer experience not only to make more sales, but to create a loyal and more educated user base. . BMW Genius Manager and “Chief Happiness Officer” Johnny Mizik from A&L Motor Sales joins the podcast to share the ins and outs of the new BMW shopping experience. .  Head to https://www.sae.org/tomorrow-today-ep70 to dive deeper into A&L Motor Sales. Check out the video and added bonus features! . Liked the episode? Drop us a review and subscribe to SAE Tomorrow Today at https://www.sae.org/podcasts/tomorrow-today or on your favorite podcasting platform. Help us become even better by sending ideas for future guests and topics to [email protected]. . Stay updated on emerging news and trends that influence transportation and mobility with SAE SmartBrief. Have it delivered straight to your inbox using the following link: bit.ly/SAE_podcast. . Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.