70%都是短视频获客,他把装修广告投放玩到了极致 episode artwork

EPISODE · Sep 20, 2024 · 53 MIN

70%都是短视频获客,他把装修广告投放玩到了极致

from 家居有基会

2024装修行业,市场陡然下滑,哀嚎遍野。但是有这么一家公司,不仅能够保住增长,而且整个经营越来越良性。他们一年的营收,有数个亿,70%都是通过短视频获客,剩下的 30%来自老客户推荐其他的同行,都承受不了广告费的上涨,但是他们因为良好的口碑、新媒体的打法,反而能做到成本控制,转化率提升本期博客,我专访了上海朗域的营销总沈加亮,他从平面设计师转型营销管理,到现在成为上海最会花钱、也是最会赚钱的男人,他有哪些绝招,帮助朗域立足于上海市场?前往小宇宙评论区与主播互动

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70%都是短视频获客,他把装修广告投放玩到了极致

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