70. Ethical AI Is a Competitive Advantage with Femma Ashraf from Astronomical AI

Ethical AI is not a compliance add-on, it is a competitive advantage. This episode makes the case that better AI outcomes come from better design choices at the start: diverse teams, explainable systems, safer data practices and a sharper understanding of who a product serves. In healthcare, that is not just a moral argument. It is an operational and commercial one. Done well, AI can cut delays in lung cancer diagnosis and treatment, ease pressure on clinicians, reduce NHS costs and improve patient outcomes.Femma Ashraf is the founder of Astronomical AI. Her company is building tools to detect and segment lung cancer from CT scans in minutes, but the bigger challenge is deployment: gaining trust, accessing patient data safely, navigating fragmented NHS processes and proving the system works in the real world. The broader lesson for leaders is clear: AI creates value when ethics, execution and business need are built together from day one.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co