#70: How AI Is Changing Local Marketing for the Outdoor Product and Service Industry

AI isn’t just the future — it’s already the new front door for local businesses.  In this episode, Katy Doss of Script Marketing breaks down how artificial intelligence is changing the way affluent homeowners find and choose outdoor product and service companies. From ChatGPT recommendations to AI-driven reviews and content, this shift is rewriting the rules of local visibility.  You’ll learn:  Why your next client might be asking AI — not Google — who to hire  How to make sure your business is one AI actually trusts  Five ways AI is reshaping local discovery (and how to stay ahead)  Simple steps to boost your “AI visibility” without needing a tech degree  If you own or manage a luxury outdoor business — landscaping, pool design, lighting, or outdoor living — this episode will show you exactly how to stay visible in an AI-first world.  Because in 2025, it’s not about beating the algorithm — it’s about making the algorithm work for you. Other episodes mentioned: #54: From Fluff to Firepower: How to Turn Testimonials into Sales Tools