70: How Ashley Paul Built a Wedding Empire—Then Built a Business to Save It

In this episode, we sit down with Ashley Paul, a veteran wedding planner and floral designer with over 15 years of experience. Ashley delves into her journey through the wedding industry, highlighting the significant changes she's witnessed and the lessons she's learned along the way.Beyond her hands-on work in weddings, Ashley founded Ashley Paul Co., a virtual assisting company dedicated to supporting wedding professionals. Through services like deep dive calls and monthly CEO packages, she empowers creatives to focus on their passions while effectively managing their businesses.Ashley emphasizes the critical roles of communication, time management, and customization in delivering exceptional service. She also offers invaluable advice for newcomers to the creative field: stay true to yourself, build connections within the industry, and remain open to continuous learning.Tune in to gain insights from Ashley's wealth of experience and discover how to navigate and thrive in the ever-evolving wedding industry.Takeaways:Ashley Paul's extensive experience and evolution in the wedding industry.The creation and mission of Ashley Paul Co.Strategies for effective communication and time management.The significance of customization in client services.Guidance for aspiring creatives entering the wedding field.Get to know more about Ashley here: 📲 @ashleypaul_co + @caeventplanningSupport the show