70: How to Conduct an Astronomically Bad Press Conference

Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out. In this podcast, I’m dissecting the Houston Astros' failed press conference. The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.  [4:44] The planning.  This is the first question an organization needs to ask itself. [9:16] The optics.  How you should appear - and not appear - on camera. [11:53] The messaging.  Follow this framework to respond to any crisis. [17:33] The opening statement.  Here’s the best way to knock your intro statement out of the park.  [18:09] The sentiment.  Why you need to get everyone aligned with the same message. [19:44] The moral.  How to prevent a strikeout at your next press conference.    Mentioned on the episode:  Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”  Connect with me on Twitter.    Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020  Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...