70. Hustling in Heels: Dena and Sofi SanMiguel's Journey with Ivory Beau Boutique

If y’all have been keeping up with my show for a while, you may remember my conversation with Dena SanMiguel about her transition from her career to stay-at-home mom. This week she’s back and she’s not alone - her daughter Sofi joins us to talk about their latest adventure: Ivory Beau Boutique. At just 17 years old, Sofi is already stepping into the entrepreneurship ring with her mom’s support, and you don’t want to miss their story.Sofi and Dena told me all about how they came up with the concept and name, and the challenges they've faced getting the business off the ground - from navigating the world of e-commerce to hosting pop-up shops. We had such a great conversation that I decided to split it into two parts. So, keep an eye out for the second half where we go over the nitty-gritty details of managing a business - while in high school I might add - and the valuable lessons this mother-daughter duo has learned.Use code "DIFFERENT" for 20% off when shopping online at Ivory Beau Boutique- - - - - - - - - - -Liz Durham Instagram | WebsiteSubscribe Apple Podcast | SpotifyBeing Different with Liz Durham is a Palm Tree Pod Co. production