#70 - O mercado de luxo e os novos comportamentos

What this episode covers

Em 2023, o mercado de luxo ultrapassou impressionantes €1,4 trilhões globalmente, movimentando peças que vão além de meros objetos, mas que são verdadeiros símbolos de status e estilo de vida. No Brasil, o crescimento deste setor chega a 9% ao ano, desafiando crises e revelando uma elite que busca não só o produto, mas a experiência. E os termos "quiet luxury", ou "demure", soam familiares para você? Prepare-se para um mergulho profundo nas tendências e reflexões que definem o presente e o futuro desse mercado fascinante e sempre em constante adaptação. Estamos de volta para mais um Debate no Café. #marketing #luxurylifestyle #luxo #mercadodeluxo #demure *** EPISÓDIO 70 *** Mariana é professora de gestão de moda e luxo no Hub de Moda e Luxo da ESPM. Tem mais de 10 anos de experiência em estratégias omnichannel, marketing digital e segmentação de consumidores, tendo atuado já com grandes marcas como Sodexo, Casas Bahia e Ponto. É Co-autora do livro Mulheres do Varejo, onde compartilha suas vivências como mulher, mãe e profissional no setor de consumo aspiracional e luxo. A Mariana também é LinkedIn Creator e LinkedIn Top Voice. Para conhecer mais sobre o seu trabalho, acesse: https://www.linkedin.com/in/mariana-cerone/ * * * * * * Estamos nas principais redes sociais. Siga a gente lá: 🔗LinkedIn: https://www.linkedin.com/company/debatenocafe 📸 Instagram: https://www.instagram.com/debatenocafe 🐦Twitter: https://twitter.com/debatenocafe 🎥 Inscreva-se no YouTube: https://www.youtube.com/channel/UCryXV9gKIUUN6QbBRy1NBkg?sub_confirmation=1 Estamos também nas principais plataformas de Podcast: 🎧 Spotify: https://open.spotify.com/show/0cP82iqAN9C4Cq8xVm8nX4?si=f5e3W_rzR7mRJsjdQUvlnQ&dl_branch=1 🎧 Google Podcast: Debate no Café (google.com) O Debate no Café é apresentado por: Márcio Oliveira (https://www.linkedin.com/in/marciooliveira71/) e Thiago Pierozzi (https://www.linkedin.com/in/thiagomistropierozzi/) 🚀 Caso queira falar com o Debate no Café envie seu email direto para [email protected] Envie sugestões de assuntos e convidados, perguntas ou dúvidas. Ficaremos felizes em poder ajudá-lo!

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Frequently Asked Questions

How long is this episode of Debate no Café?

This episode is 49 minutes long.

When was this Debate no Café episode published?

This episode was published on October 15, 2024.

What is this episode about?

Em 2023, o mercado de luxo ultrapassou impressionantes €1,4 trilhões globalmente, movimentando peças que vão além de meros objetos, mas que são verdadeiros símbolos de status e estilo de vida. No Brasil, o crescimento deste setor chega a 9% ao...

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