70% of mobile shopping app users make a purchase

A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why.

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "70% of mobile shopping app users make a purchase" was published on April 7, 2015.

April 7, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why.

Episode Description