70: This farmer found success with the numbers - Whiffle & Hum Flower Farm

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business. One of the biggest breakthroughs for Lee Anne came from learning her true costs through the Six Figure Flower Farming course. That shift gave her the confidence to make smarter business decisions... whether selling at farmers markets, booking weddings, hosting workshops, or setting up her farm stand. Together, Jenny and Lee Anne dig into why knowing your numbers, building simple systems, and narrowing your crop list to what actually sells can make the difference between burnout and a profitable flower farm. If you’ve ever wondered how to juggle the growing side of farming with the business side (or if you need encouragement to track your expenses and sales!) you won’t want to miss this conversation.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDoors open November 4th, 2025!Learn more about Le Anne and Whiffle & Hum Flower Farm:Check out their website: whiffleandhumfarm.comFollow them on Instagram: @whiffleandhum Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​