70. Tom Schwab | Using Podcasts to Get More Clients and Customers

Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits, reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you. It’s all about getting in on the conversation with your ideal customers, whether it’s on your own podcast or being a guest on somebody else’s show. Your audience is out there but increasingly difficult to reach with traditional marketing, explains Tom. But with podcasting you can exponentially increase your reach quite easily. Listen in to find out… A step-by-step plan for using podcasts as a lead generation tool The 10-minute prep ritual for a podcast guest spot The 3 “M’s” you must have in place before podcast marketing  Why running into business barriers can be a good thing How to leverage podcasts to boost other marketing efforts And more