70 | Why Relationship-Driven Loan Officers Are Winning Right Now with Katie Skaggs

Hey there, Rainmakers!In this episode of The Mortgage Rainmaker Podcast, I sit down with Katie Skaggs — a relationship-driven loan officer who’s on track to nearly double her business this year while raising three kids and building almost everything through authentic connection.Katie shares how she’s creating referral relationships in today’s market without feeling pushy, fake, or transactional. We talk about what modern prospecting really looks like now: social media DMs, coffee meetings, meaningful conversations, and building trust long before the first deal ever closes.This conversation is full of truth for loan officers who know they need to prospect more… but don’t want to become someone they’re not to do it. Katie breaks down how she tracks conversations, builds credibility, creates a phenomenal client experience, and stays consistent even on the days she doesn’t feel like “putting on the sales hat.”Key Insights:Consistency matters more than motivation in sales.The best referral relationships feel personal, not transactional.Modern prospecting happens across multiple channels.The client experience is the real long-term sales strategy.Being meticulous upfront means less stress later.Guest Links:Website:https://practicalmtg.com/Instagram:https://www.instagram.com/cltmortgagematchmaker/Facebook:https://facebook.com/katie.medlin.3LinkedIn:https://www.linkedin.com/in/katiemedlin/PLUS!Are you ready to stop just doing the work — and start becoming the loan officer you know you’re capable of being?Join Shayla’s free Sales Mastery training on June 10th and learn how to sell yourself, organize your business, and show up like a top producer.Register now:https://us02web.zoom.us/meeting/register/LhmbR3JDSRGgrgQv7suE5w#/registrationSubmit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/