70. Win Online First: The Digital CPG Advantage With Jennifer Krupey & Jim Moscou, NatchCom

70. If you launch only in brick-and-mortar, you're risking your runway before you ever gain traction. Retail is expensive. Digital is leverage. In this episode, I sit down with Jen and Jim from NatchCom to unpack why e-commerce is no longer optional for emerging CPG brands. We discuss how Amazon, social media, and direct-to-consumer platforms level the playing field against big brands—and how founders can control their brand story instead of conceding it to third-party sellers. You'll learn why online sales provide stronger early ROI, how digital data strengthens your retail selling story, and why brands like NutPods and Wild Zora used online momentum to win at shelf. This is about more than traffic—it's about building a loyal audience, capturing actionable shopper insights, and walking into retail with proof, not hope. Learn how to translate your digital success into a compelling retail pitch. Then explore additional episodes to go deeper into trade marketing ROI, category leadership, and building sustainable CPG growth. Get instant access on the show webpage: RetailSolved.com/session70