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#70 Zapfenstreich - Marketing im deutschen Biermarkt

EPISODE · May 31, 2020

#70 Zapfenstreich - Marketing im deutschen Biermarkt

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Profitabel wachsen in schrumpfenden Märkten - auch das geht. Selbst wenn der Branchen-Absatz seit Jahren sinkt, der Verdrängungswettbewerb zunimmt und die Preis-Keule häufig als zentrales Instrument genutzt wird. Wie es gehen kann, bespricht Nora Stiller, Marketingdirektorin Asahi Deutschland, in der aktuellen Folge des Maschinenraum-Podcasts mit den beiden Maschinisten. Finden Sie Parallelen zu Ihrer Branche und schreiben Sie uns Ihr Feedback unter [email protected] oder [email protected]. Viel Spaß beim Hören! P.S. Das Thema gibt es übrigens wie immer auch auf dem effektweit Blog 'DenkBar' zum Nachlesen. Folge direkt herunterladen

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#70 Zapfenstreich - Marketing im deutschen Biermarkt

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