700: Renewals Into Refinances - Coaching Q&A Ep. 7

How many deals are you losing by treating renewals like paperwork instead of opportunities? In this Coaching Q&A Ep. 7, we break down how to turn simple renewals into full refinance conversations. Most brokers treat renewals as a quick signature and move on. But that mindset leaves a ton of opportunity on the table for both you and your client. When you approach renewals properly, you create better outcomes, deeper conversations, and significantly more volume without needing new leads. What We Cover: Why Renewals Get Missed – How treating them as admin work kills opportunity. Reframing the Conversation – Shifting from rate-focused to strategy-focused discussions. Creating the Refinance Opportunity – How to uncover equity, debt, and planning gaps. Timing and Positioning – When to start the conversation and how to lead it properly. Renewals aren’t small deals. They’re the easiest deals you already have. Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join Mortgage Mindset Daily  I Love Mortgage Brokering is in partnership with Ownwell.  To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.