700: The New Era of Studio Membership Models

Episode 700 of the The Business of Boutique Fitness podcast, hosted by Lise Kuecker, titled "700: The New Era of Studio Membership Models" was published on January 15, 2026 and runs 38 minutes.

January 15, 2026 ·38m · The Business of Boutique Fitness

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Episode Description

Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it's critical to get them right. Unfortunately, too many are guessing here.

Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of Studio Membership Models.

Anchor value: use pricing psychology to guide strategic buying decisions
Design commitment: leverage term memberships to reduce churn
Match preferences: align memberships with clients' attendance patterns
Expand intentionally: layer credits, hybrids and upgrades thoughtfully
Future-proof revenue: schedule annual pricing increases to drive receivables

Smart studio owners should be ready to adopt the next phase of boutique fitness studio pricing—more flexible, personalized and data-driven. Get a head start with Episode 700.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

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